Local studios publishing without waiting for head office
One content model, many franchise surfaces, and governance that lets local teams move without breaking the brand.
Objective
Local studios needed to publish schedules, offers and events; central marketing needed the brand to survive that. Every change was going through one queue.
The objective was autonomy without a free-for-all.
Solution
The content model encodes what local teams may change and what they may not, so brand rules are structural rather than a review step.
Editorial permissions and workflow match the real org: studio, region, central.
Surfaces consume the model with live preview, so a studio manager sees the real page before publishing.
Outcome
Studios publish their own local content within hours, and central marketing stopped being a bottleneck for work it did not need to see.
Because the model carries the constraints, autonomy did not cost brand consistency.
What’s next
Localised offer templates, and reporting per studio on what local content actually converts.
“We stopped being the queue.”Orangetheory FitnessMarketing
