$ cd capabilities

Orbit Longer

Keep customers close with self-serve, intelligent experiences that bring them back — support that answers, accounts that do the work, and journeys that remember.

$positioning

Retention isn't loyalty. It's being easier to stay with than to leave.

$deliver

What we deliver

$01 / 04

Answers Without Waiting

Most support queues exist because the product can't answer for itself. We build assisted, grounded answers into the experience so the common questions never become tickets.

What we doGrounded AI assistanceHelp content as structured dataEscalation and handoff designDeflection measurement
01Case study — Nova FertilityPatient questions answered in-product — inbound calls down 38% in one quarter.
$02 / 04

An Account Worth Having

Self-serve fails when it can only show information. We design accounts that let people actually do the thing — reschedule, amend, upgrade, cancel — without a conversation.

What we doAccount and portal architectureAmend, cancel and rebook flowsEntitlements and permissionsNotification preferences
02Case study — Bayt TravelSelf-serve rebooking now handles two thirds of itinerary changes.
$03 / 04

Journeys That Remember

Nothing erodes trust faster than being treated like a stranger. We connect behaviour, history and context so each touch continues the last one.

What we doLifecycle journey designBehavioural triggers and segmentsPersonalization rulesConsent and preference handling
03Case study — Travel SecretsBehaviour-triggered emails replaced the newsletter — repeat visits up 2.1×.
$04 / 04

Reasons to Return

Retention compounds when staying is genuinely better than switching. We design the mechanics — value, status, habit — that make the next visit likely.

What we doLoyalty and status designSubscription and renewal mechanicsWin-back and reactivationRetention reporting
04Case study — OrnamintA tiered programme lifted second-order rate from 19% to 34%.
$proof
38%fewer inbound support contacts after self-serve launch
2.1×more repeat visits from behaviour-triggered journeys
34%second-order rate after the loyalty rebuild
4 minmedian time to resolve, unassisted, in-product
Our team was answering the same five questions all day. Now the product answers them, and the calls we do get are the ones worth having.
LBLaura BeckettMarketing Director, Nova Fertility
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