$stack/shopify

Shopify, built properly

A Shopify Plus practice run by the people who build on it. Replatforms that do not lose revenue, storefronts that hold their speed, and an honest answer when Shopify is the wrong choice.

$shopify services

Three things brands come to us for

Why Shopify Plus

For most mid-market and growing consumer brands, Plus does ninety per cent of what a custom platform would, at a fraction of the maintenance bill. We will tell you when you are in the other ten.

→Extensible where it matters, opinionated where it should be→Reporting and analytics you do not have to build→One customer view across web, retail and support→Enterprise security, PCI and scale handled for you→AI-assisted merchandising and personalisation

Unified commerce

We build Shopify either as the whole architecture or as one service inside a larger one — headless front end, existing ERP, separate content layer. The decision is made on your constraints, not our preference.

→Custom storefronts, theme or headless (Hydrogen, Next.js)→B2B and wholesale on the same catalogue→POS for stores, pop-ups and events→Subscriptions, bundles and multi-market pricing→ERP, OMS and 3PL integration that survives peak

Migrate to Shopify

A replatform is a revenue event, not a project. We run migrations in a fixed sequence with validation at every step, so traffic, rankings and orders survive the switch.

→Store setup, configuration and theme architecture→Product, customer and order data migration, reconciled→SEO migration: redirects, schema, parity checks→Performance testing before launch, not after→Full handover, documentation and team trainingBook a call→

$performance

Speed is a feature we refuse to trade

Every build carries a performance budget agreed before design starts, and we hold it at launch and at every release after. Apps that cost more than they earn get removed.

< 1.5sLCP budget every storefront ships against

90+Lighthouse performance target on mobile

6-10 wksTypical replatform, discovery to launch

0Orders lost in migration, across every project

What we plug into it

A short, deliberate list — each in production on a system we maintain. See the full partner stack.

Shopify PlusCommerce partner

StripePayments — verified partner

RazorpayPayments — India

KlaviyoLifecycle marketing

ContentfulContent platform partner

SanityStructured content partner

SupabaseData platform partner

SegmentCustomer data

Clients we work with

$case studies

Shopify case studies

Ornamint storefront

ReplatformOrnamintMoved a jewellery catalogue off a legacy platform onto Plus without losing organic traffic — redirects, schema and parity checked before cutover.

Bayt retail storefront

Unified commerceBayt Travel retailShopify as one service in a wider architecture: bookings stayed where they were, merchandising and payments moved.

What we will not do

Being a Shopify practice does not mean recommending Shopify to everyone. These are the jobs we hand back.

$./shopify-audit→

01Recommend Plus to a business whose problem is operations, not storefront.02Bolt on twelve apps to avoid building the one thing properly.03Go headless because it is fashionable — only when the content or market model demands it.04Launch without a performance budget agreed in writing.05Take a replatform with a date set before anyone looked at the data.