Opinion
What we have learned building this work, written down while it is still inconvenient. No thought leadership, no predictions — only things we have actually seen go wrong or right.
Everything else
The eval set is the product
Teams keep shipping AI features with no way to tell whether a change made them better. Here is the harness we build first, every time.
Kabir Menon / Mar 2026 / 6 min→02CommerceReplatforming is a revenue event
Treat a migration like a launch and you will lose orders. Treat it like a finance project and you might not.
Priya Deshmukh / Feb 2026 / 8 min→Your site is slow because of the third parties
We audited twelve storefronts. In nine of them, the biggest single cost was a tag nobody could name an owner for.
Zoya Ahmed / Feb 2026 / 5 min→Most agents should be scripts
A taxonomy of tasks that genuinely need an agent, and the much longer list that does not.
Vikram Sethi / Jan 2026 / 7 min→What fourteen years of failed products taught us
Two shutdowns, one pandemic and a funding round that vanished. What we would do differently, specifically.
Arjun Raghavan / Jan 2026 / 9 min→Row-level security is where the incidents are
Every Supabase and Postgres incident we have been called into was a policy mistake, not a database one.
Farah Qureshi / Dec 2025 / 6 min→Headless is a content decision, not a speed one
If your reason for going headless is performance, you probably have a cheaper problem to fix first.
Kabir Menon / Dec 2025 / 6 min→Retrieval before prompting
Prompt engineering gets the attention. Retrieval decides whether the answer could ever have been right.
Nithya Balakrishnan / Nov 2025 / 7 min→09StudioWe stopped writing proposals nobody reads
What replaced our forty-page deck, and what it cost us to find out.
Rohan Dalvi / Nov 2025 / 4 min→One email, when there is something worth sending
No cadence, no calendar. A handful of times a year, and only when a piece is worth your time.